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    <lastmod>2014-01-28</lastmod>
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      <image:title>Valentine's</image:title>
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      <image:title>Valentine's</image:title>
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  <url>
    <loc>https://floydhayes.com/floydhayes</loc>
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    <lastmod>2025-02-13</lastmod>
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      <image:title>Work - Branding: PledgeMusic</image:title>
      <image:caption>PledgeMusic is a unique marketplace where fans and artists connect. I was invited to host a number of workshops to help the senior team update and reposition the brand.  We developed a new Core Brand Promise which sat at the center of a refreshed brand personality and positioning.   We moved from their old tag line, "Music as it Happens" to a more dynamic and truthful line, "Love Music. PledgeMusic" to add a layer of emotion and energy to the brand. Working with full service digital design shop, Untitled Era, we created a new logo and design language.  "Floyd's engagement, creativity, and energy around the re-branding of PledgeMusic was infectious and helped lead the team to the complete evolution of the look and feel of platform truly magnifies our ethos." - Dominique Pandiscia , CEO</image:caption>
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      <image:title>Work - HSBC Live Theater</image:title>
      <image:caption>To bolster the “Your Point of View” campaign we developed and produced live theater in the windows of the flagship 5th Avenue store, NYC.  I devised this idea as Creative Director at Cunning NYC and worked alongside HSBC and JWT. Bank account openings at the branch more than doubled. Watch the video of this multi-award winning work. Role: Creative Director. Agency: Cunning NY.</image:caption>
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      <image:title>Work - Promotional Vehicle</image:title>
      <image:caption>City tours aren't complete without a branded vehicle.  When you combine a brave client and an imaginative agency, you can end up with a show-stopping piece of work like this.  We took a cement mixer and replaced the mixer with a transparent one, filled it with Apple Tango and threw in a human diver. The Big Drench mixer was the centerpiece of the sampling tour, drawing crowds, grabbing headlines and getting a few strange looks from traffic wardens.    </image:caption>
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      <image:title>Work - FHM Houses of Parliament Projection</image:title>
      <image:caption>“Stunt of the Century” - BBC The first major project I was involved with.  Stood freezing cold on the edge of the Thames, wondering what I'd got myself into... It was great to be part of the most notorious and successful PR Stunt in UK advertising history. Role: Creative Director. Agency: Cunning London.</image:caption>
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      <image:title>Work - AR + Social + Guerrilla Awareness Campaign:  Cool Cats</image:title>
      <image:caption>“This was one of the most successful Web3 marketing campaigns of all time, connecting far beyond our community.” - Cool Cats Background Cool Cats are NFT stars, chief amongst them, the cat character ‘Blue’ and his companion ‘Chugs’ - an adorable milk carton. Despite being hugely successful NFTs, the brand were savvy enough to move their characters into other media and channels just as the NFT bubble burst in 2023. To make this transition loud and clear, Blue became the first NFT character to feature as a balloon in the Macy’s Day Parade. Brief Generate buzz and engagement around the Macy’s appearance and elevate the brand beyond the NFT niche. Idea The campaign idea I developed was called “Blue York”. Using AR tech, the brand transformed NYC into a giant cat playground complete with an AR scratching post as tall as the Empire State Building. Sadly, amongst this, Blue and Chugs became separated! Oh no! Not to worry, the team went out and posted “Missing Cat” posters across New York and invited Cool Cats fans to print and post the signs in the most interesting places possible. The most creative postings won prizes and the ultimate prize of $10,000 went to the coolest picture of Blue once he was “found” floating though the Macy’s Day Parade. Results 300k Engagements over 3.5 million accounts 300% Increase in online store sessions 8,000% spike in traffic Cool Cats Merch sold out day one at Macy’s Let’s chat, see what we can do together: Ideas@FloydHayes.com</image:caption>
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      <image:title>Work - Internet Videos</image:title>
      <image:caption>The John’s Phone unboxing video was my “viral video” experiment, combining canny online PR outreach and a remarkable product. The readers of CNET, Gizmodo, PSFK and 680,000 YouTube viewers got to witness my tragic Movember ‘tash. Other videos: Here's me looking at some Lego How to make a simple home brew beer Me looking at another phone</image:caption>
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      <image:title>Work - Guerrilla Subway Theater</image:title>
      <image:caption>Live ads on the London Underground to promote BA's Sleeper Service  Club World. Role: Creative Director. Agency: Cunning London.</image:caption>
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      <image:title>Work - Dockers Installation</image:title>
      <image:caption>The last time footy was played on the Thames was over 300 years ago when the river froze. For Dockers clothing, grabbing media attention and creating word of mouth was the name of the game with our floating football field. Radio competitions, promo staff and an online “spot the ball” competition supported the stunt. National media coverage and millions of eye-witness sparked invaluable word of mouth and interest for the brands spring campaign. Role: Creative Director. Agency: Cunning London</image:caption>
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      <image:title>Work - Tubehell.com</image:title>
      <image:caption>Despite being something like 14 years old, this is still one of my favorite case studies as it comb Tubehell.com was the first online community site I knew about - geocities aside - and was the brainchild of a true visionary, Samir Satchu. Samir had the idea while sitting on a sweltering, late London Underground train.   Tubehell would become the first online consumer advocacy community and Tube information service.  A true voice of the beleaguered London commuter.  Site members would receive travel alerts, along with sponsored, relevant local business information.  Years ahead of its time. We launched by sending the media a re-branded sardine tin carrying the URL and the rallying cry, "We are not sardines, we are human beings!"  A tag line unashamedly inspired by The Prisoner. Following this we create the "Commuters from Hell" (pictured here in the Guardian).  A band of up-for-it-actors and promo staff dressed in devil-red City Gent business suits and devil-horned bowler hats.  The Commuters would protest outside of Parliament, flyer commuters,  behave as brand ambassadors and act the Sprit of Commuter Revenge. Cunnning' London's stable mate, Harry Monk produced the banner ads and other branding elements. A ton of fun and an early dot com start-up success with media coverage on the Channel 4 news, the broadsheets, online and local news in London. Role: Creative Director. Agency: Cunning London.</image:caption>
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      <image:title>Work - Seksi Spam Buttons</image:title>
      <image:caption>I'm drawn to the idea of creating products that are quirky, profitable and socially aware.  Seksi Spam Buttons came from a desire to create something useful from one of society's modern ills: spam.  More pointedly, porn spam. I was cleaning out my old hotmail spam folder and noticed a ton of tacky porn spam. The subject lines had been altered to convey a sense of titillation but still sneak through the filters. The result is a sort of mangled, darkly comic "come hither", pathetically trying to lure you to click. I was laughing at this and thought of an old expression from the North of England, "Where there's muck, there's brass." No doubt alluding to the mining and scrap metal heritage of the area. It struck me that if I could "monazite" this infinite stream of badly-spelled smut, I'd be rich!  Thinking further, I thought it would be sweetly ironic if I could also create something to raise awareness and money for a sexual health charity.   The cheapest and fastest product I could think to make were buttons (badges to the Brits).  Working with Busy Beaver Buttons I made a limited series of buttons.   The launch received a fair amount of online attention and we sold some buttons raising money and awareness for SEICUS.org.  Ultimately, it failed to meet my objectives but as with all experiments, I learned new tricks and met some fantastic people.        </image:caption>
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      <image:title>Work - Boxman</image:title>
      <image:caption>This is another old favorite.  Boxman were Europe's first music CD eTailer (way before the days of broadband and streaming). The idea was to have a presence at the Glastonbury Festival, Europe's largest festival which attracted something like 150,000 people.  We wanted to do something more than just slap a logo on the festival program.  Corporate branding was about as welcome as a fart in a spacesuit at this festival.  Tone and approach had to be perfect. We took a Lodond red double decker bus, kitted the upstairs with PCs and Internet connection and the downstairs transformed into a "chill out" space.  Buses are a bit of a marketing cliche these days, but back then, it really stood out and drew crowds. At the time, this was also the first Internet cafe at the festival, getting a connection in a middle of field was no mean feat.   We teamed up with Oxfam who had volunteer stewards around the festival, they would send people to the bus and in return we would donate $1 to Oxfam for every CD bought online. An effective combination of technology, online and offline experiences, marketing, PR stunt, utility and  social causes, themes I've returned to again and again over the years.   Role: Creative Director/        </image:caption>
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      <image:title>Work - World's First 3D Printed Resume</image:title>
      <image:caption>My brief was simple: gain PR and new clients for my consulting business on a budget of $100. I’ve been fascinated with 3D printing since reading ‘Idoru’ by William Gibson some years ago.  When MakerBot opened its first consumer store the idea of the ‘World’s First 3D Printed Resume’ was born. I sent 3D printed heads of myself along with my email and copy, “Tiny Head. Big Ideas” to the media and clients. The result was millions of dollars of media coverage inc: Yahoo Finance’s ‘10 Resumes that got worldwide attention’ piece PSFK (most socially shared story of the week) Ubergizmo DVICE Geek.com More importantly, the media coverage gained four new clients for my creative consulting business.   One client remarked, “If our agents can’t walk the walk, why should we invest in their services?”   Good point!</image:caption>
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      <image:title>Work - 'Top 100 Brilliant Businesses 2013' Entrepreneur Magazine</image:title>
      <image:caption>100% twitter based agency delivering 24-hour turnaround for tag lines, top line marketing concepts, product and service naming .   Think of it as a 'think-Ferrari not a 'think-tank.' Don't hang about, visit us:  www.WorldsFastestAgency.com "Very fast, very good." - Neal Davies, Pitch Judge &amp; Former Partner, Naked Communications. "A good marketing idea is worth its weight in gold, and I've paid a lot more in my day for less than worthy ideas from other ad agencies. We like the return on our small investment in the World's Fastest Agency on what turned out to be fun, creative thinking."  - Cotter Cunningham, CEO, RetailMeNot, Inc.   Logo Credit: Nathan "Quick on the draw" Simpson.</image:caption>
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      <image:title>Work - Dove PitiCure Campaign</image:title>
      <image:caption>The PitiCure™ concept was developed and implemented to educate people about the new deodorant’s ability to “minimize the look and feel of underarm hair over time.” Campaign included banner ads, Interactive video/FEP advertising, retail partnerships, sampling, sponsorships and the PitiCure™ Experience tour. Unilever trademarked, "PitiCure" worldwide. Watch the case study video here. Role: Creative Director. Agency: Cunning NY</image:caption>
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      <image:title>Work - SyFy: Mini Series Launch</image:title>
      <image:caption>To promote Syfy Channel’s new mini-series, The Triangle, we turned to the tag line for inspiration: “Nothing Stays Lost Forever.” With a sly nod to the eternal mystery of always losing one sock at the laundry, Cunning NYC printed 300,000 single socks with the  tag line and web address before placing them in wash and folds across 10 States. “The centerpiece of a $10 million campaign”  - WSJ full page article. Role: Creative Director. Agency: Cunning NY</image:caption>
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      <image:title>Work - MINI Cooper Campaign</image:title>
      <image:caption>As Creative Director at Cunning London, I was instrumental in pitching, winning and developing a multi-year creative campaign from the launch of MINI Cooper One through to the Open Top. We broke the car marketing mold, producing a campaign that helped MINI become the best-selling small car of all time. Watch the case study video. Role: Creative Director. Agency: Cunning London</image:caption>
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      <image:title>Work - British Airways Experiential Promotion</image:title>
      <image:caption>London’s first and only real sand beach was created to drive awareness for BA’s Caribbean Holidays. Situated in Covent Garden, the public were invited  to play beach games, enter sweepstakes and drink at the beach bar Media coverage value: $2 million+. Role: Creative Director. Agency: Cunning London.</image:caption>
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      <image:title>Work - Business Cards</image:title>
      <image:caption>When I set up my consulting business I wanted to create a new identity for myself.  I wanted to quickly convey to clients what I would offer them: original creative communication ideas and great execution. Something remarkable in the literal sense of the word. I feel they achieve this.  They also explain what I do, how to contact me and where I live online. The secondary function was unexpected.  On the days when I have a dip in confidence or just can't get the mojo working, I look at these cards and they inspire me to get on with it.  They boost my moral and I always feel good giving them out. Working with friend and collaborator, Mr McElwaine, the cards took shape over many enjoyable brainstorming sessions and various pro to-types.      </image:caption>
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      <image:title>Work - Random Acts of Kindness via Twitter</image:title>
      <image:caption>@twipple was the first Random Acts of Kindness feed on twitter. The name is a combination of "twitter" and "ripple" - as in ripples of good will. The feed shares Random Acts of Kindness ideas. "The most thoughtful use of twitter we've seen." - Huffington Post. Click here to follow @twipple on twitter.      </image:caption>
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      <image:title>Work - Yotel Lego Wall Installation</image:title>
      <image:caption>The Brief: Brighten a 30ft construction wall on their 4th floor with something guests could enjoy. The Idea: Install a 30ft-long Lego wall that will allow guests to enjoy some construction of their own. Guests create doodles and art with the Lego Wall, snap a pic for Instagram/Twitter/Facebook using #MyLegoMasterpiece.  Hotel nights are on offer for the most creative efforts.   "Awesome" - Conde Nast. "A perfect blend of on and offline engagement.  The guests love it, the media love it and we love it." Jo Berrington, Marketing Director, Yotel. Role: Creative Director. Agency: FHC.</image:caption>
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      <image:title>Work - VoiceVertising on Fox</image:title>
      <image:caption>Click here to watch the news segment. The co-founder of Cunning London had developed "ForeheADS" in 2002 which kick-started a whole industry mini-craze for advertising on body parts: permanent tattoos, pregnant women's bellies, you name it. To push the idea further, I placed my voice on eBay, claiming I would shout a brand name every hour on the hour for for a week, regardless of where I happened to be, Cadbury's placed the highest bid and won the "VoiceVertising"" for their Hall's Fruit Breezers brand. I spend a day with a camera crew in NYC yelling next to landmarks. The story ran on Fox news across the States as well as Yahoo! News, CNN and countless blogs and newspapers around the world. In the US alone, 115 million people saw the activity.       </image:caption>
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      <image:title>Work</image:title>
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      <image:title>Free Ideas - IDEA 28:  Kissing Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Free Ideas - IDEA 27:  Dial-an-Idea - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Free Ideas - IDEA 25:  jetPurple - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Free Ideas - IDEA 24: Hats Entertainment! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Free Ideas - IDEA 17: CitiBooks</image:title>
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      <image:title>Free Ideas - IDEA 17: CitiBooks</image:title>
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