This is the new name and logo for my online video workshop.
It was previously called, “Free Thinking For Sale”. It didn’t get as much traction as I wished although those who took the course gave it the full 5-star score and glowing reviews.
I know the content is good. In my time, I’ve attended endless marketing seminars, talks, workshops, books, conferences - I know the competition well and this workshop stands strong against any of them.
I’ve probable worked on more Guerrilla Marketing briefs than any other Creative Director, students couldn’t be in better hands.
This is not a boast, just a tragic admission to how long I’ve been doing this :)
The issue I had with the old name and logo was two-fold:
1. ”Free Thinking For Sale as a name was trying to be too clever.
The course lives online via two different platforms (UDEMY and Skillshare). People need to know exactly what they are getting in as little time as possible.
2. The Price. I was aiming for $50. I took a look at the other courses and $99 - $300 seemed normal but these courses were long.
I want my course to be much shorter but packed with goodies - useful information you can use immediately. No filler or waffle, bullshit or other people’s content.
My course is a life’s work - personal case studies and insights, one-on-one briefing and critiquing. It’s a unique perspective on commercial creativity.
I’d rather sell more at a low price than a little bit at a higher price.
The new price is $23 and offers a great deal of value.
I’m adding some new content and will have the new workshop up online soon. Stay tuned!
The course can also take place “live” in office situations - half or full day.
Contact Skills@FloydHayes.com if you’d like a short PDF overview.
PUSH PIN IDEA:
Had an impromptu meeting with Michael Romanowicz today. We worked together at Cunning NY and bump into each other in the ‘hood.
Great catch up. Being able to take last-minute random meetings are a nice side effect of being your own boss.
He was kind enough to give me some of his new toys - Lego push pins (Etsy).
Nice mash-up. Thanks MR!
52 OFFICES IDEA PART 9:
Returned to the beautiful grounds of Brooklyn’s PRATT Institute of art and design.
It’s always refreshing to be amongst the grass, trees flowers and inspiring sculptures of the Institute’s grounds.
500 23 years old women in summer clothing doesn’t hurt the eyes either. However, I’m a father and a pillar of the community, I mention this for journalistic purposes only.
I spent two days this week at the Mirren Conference. Some big name speakers and a few decent sessions.
The venue was fowl though. I’m perplexed at corporate America’s insistence on housing offices and conferences in such inhuman places.
America is a beautiful country and yet businesses seem hell bent on keeping it as far away as possible or destroying and perverting it when it has to deal with it.
Why not have a conference in Prospect Park? A roof? anywhere other than these nasty carpeted, beige walled, strip lit, windowless, soulless venues? They’re hella expensive too…
Rant over :)
COMPETITION WINNING IDEA: