Floyd Hayes is New York based Creative Director, Ideas Crafter and Consultant with over 25 years of experience in innovative marketing. A founding member of Cunning Stunts, Europe’s first Guerrilla Marketing company, Hayes played a pivotal role in launching the MINI Cooper and creating the BBC-dubbed “Stunt of the Century” for Emap Publishing. He later established Cunning NYC, delivering award-winning campaigns for major brands including NBC, Unilever, and Diageo. In 2012, Hayes founded his own consultancy and launched the World’s Fastest Agency, earning recognition as a “Top 100 Brilliant Business” by Entrepreneur Magazine.

He has consulted for clients like Ford’s EV Group, Lucid Motors, and Comcast. Known for his bold creative earned media campaigns, Hayes also launched the Emotional Support Beer with Woodstock Brewing, benefiting veterans through ‘Operation At Ease.’ Hayes efforts made the beer the most written about beer launch this century.

Most recently, he served as Executive Creative Director at Golin NYC, leading Earned Media campaigns for Reddit, Ferrero, J&J, and Verizon. Following this Hayes worked as CD working on Web 3 giant,  Futureverse on AI product naming and AI brand narratives.

Some of his past work at Cunning can be seen in this BBC documentary clip, "The Persuaders."  or feel free to peruse case studies.

If you would like to discuss a project please email: Ideas@FloydHayes.com or connect via LinkedIn

Thanks for stopping by.

Nice Words:

“One of the most notable accomplished thought-leaders in his sector" - Richard Powell, Vice-Consul Creative & Digital Media UK Trade and Investment

"Can always be relied upon for fresh thinking." - Jon Wilkins, Founder, Naked.

"A perfect blend of on and offline engagement..." - Jo Berrington, Marketing Director, Yotel.

"...Way more than your average freelance creative. He's more like a freelance creative on steroids." - MEDIApsssst

"Pregnant with Marketing genius" - ADWEEK

“All round box-free thinker.” - CNET

“Off the page, in your face.” - BRANDWEEK

“The most ego-free Creative Director I’ve ever worked with.” Claudia Strauss CEO Grey NY Activation and PR