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Why Creatives Think Your Account People Suck—And What to Do About It - A New Guide.
Creative Director Protests Madison Ave to Launch New Guide for Agency Leaders.
New York, NY – Floyd Hayes Consulting Inc., a thought leader in earned media, is launching a must-read guide for agency and brand leaders, account pros, and creatives at all levels.
He took to Madison Ave to conduct a Guerrilla Protest Stunt to launch the guide, commenting :
“Some of my closest friends and colleagues are account pros—they’ve saved the day more times than I can count,” says Hayes. “Yet one challenge keeps surfacing: the friction between account and creative teams. Frustrations like ‘they just don’t get it’ derail projects and drive top talent away—costing agencies valuable time and money.”
A 2024 Adweek article by Bill Alfonso states, “Human capital is the greatest asset of any creative service company. However, as an industry, we are seeing average agency turnover rates that hover around 30%. Staff costs represent the single largest expense on an agency P&L.”
Hayes’ new guide tackles the root causes of creative burnout and attrition, offering practical solutions to bridge the gap between account and creative teams. By fostering stronger, more productive partnerships, the book aims to help agencies retain top creative talent and produce groundbreaking work.
Why Creatives Think Your Account People Suck—And What to Do About It is available now on Etsy: https://tinyurl.com/APSuck
About Floyd Hayes Consulting Inc.
With 20 years as a Creative Director and consultant at top agencies like Grey, BBH, Ogilvy, Golin, and Edelman—working with brands like BMW, Ford, and Unilever—Hayes has tackled over 1,000 client briefs and interviewed hundreds of creatives, from interns to global creative directors.
He devised and launched Emotional Support Beer, benefiting veterans through Operation At Ease. The campaign became the most written-about beer launch of the century, with 38 million news and social media impressions.
Most recently, Hayes served as Executive Creative Director at Golin NYC, leading earned media campaigns for Reddit, Ferrero, J&J, and Verizon. He then worked as a Creative Director for Web3 giant Futureverse, specializing in AI product naming and brand narratives.
For more information, visit www.FloydHayes.com / contact ideas@FloydHayes.com.