The Idea

For a limited time, anyone buying a tub of yogurt or ice cream will win a real cow!

How it Works

Everyone gets a real cow. They can't take it home but they can - in theory - visit him or her.

The real fun begins with how someone interacts with their cow. By entering a code on the packaging, the cow fan will receive a free Cow Interaction App which features games and interactions with the cow. The idea is to maintain dialogue and play, much like a real life tamagotchi:

A picture of your unique cow
A field to a name your cow whatever you like (keep it clean!)
A chat field to talk with your cow (responses can be AI/scripted or manned like the chat help features on tech support web sites)
Play games with your cow - or play against other cows (CowVille?) win goodies and treats
Feed and water your cow, keep the cow happy and win a trip to see your cow
Link your cowto your calendar for fun reminders from your cow (e.g. "dentists at 2:30pm, how udderly exciting!")
Moo-sic app - a small but fun sequencer where you play different moo tones and of course, cow bells. Share on soundcloud.
Cow twitter feed - see what your cow is up to today - funny scripts and product info

By "gamifying" the interaction between the brand and the customer in this way, we will have "permission" to carry on a fun and valuable dialogue over an indefinite period of time.

Product offerings and other brand information can be naturally included without being too "in your face" and salesy.