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Floyd Hayes

  • About
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FreeIdeas: Introduction.

I encourage entrepreneurs, investors, brand owners, good causes or business people to take these ideas and do what they want with them.

I'm aiming to operate this scheme on an honor system. 

If you deem the ideas valuable, I'll leave any potential profit share to your good will and conscience.

Should someone take an idea and run with it, I'd invite them to contact me out of courtesy and also so I can post "taken" on the idea to discourage multiple usage.

Ultimately, I'd be delighted if any of the ideas came to life and made a positive difference to an individual or a business.  

This is an experiment, perhaps the beginnings of a new model agency (I like the name, “The Free Agency”) or perhaps it's something that will be more trouble than it's worth.  We'll see.

If you like the FREEIDEAS project, please share this link to friends and colleagues.

Have fun and thank you.

Floyd.

Contact: Ideas@FloydHayes.com

P.S. If you just like the overall project and would like to support it, feel free to give a donation, helps keep the site running.  Thanks!

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IDEA 6: TOM Pop-Up Restaurant

February 22, 2016

The Idea

TOM is a pop-up restaurant that serves one thing: dishes and drinks made from tomatoes.

The Inspiration

I'm a HUGE fan of tomatoes.  My granddad used to grown them in his allotment greenhouse in Newcastle, England.  I only have to smell a good Tom to be taken back to the Halcyon days of childhood.  Ever since I arrived in NY back in 2004, I've grown a plant on my stoop as a ritual and to honor home and good times.

How It Works

A two day program of events will be designed to celebrate Brand X's passion and devotion to the humble and healthy tomato:

  • Cooking classes with Brand X's expert chef (online vids can easily be produced from this live event)
  • Gardening classes and talks from experts
  • A journalist launch dinner evening with local print and online media in attendance
  • Public Dinner Party.  Consider raising funds for a local good cause with a donation-for-dinner honor system

New, oddly-themed restaurants have a habit of generating news coverage, I can's see why this wouldn't be any different in the hands of a half-way competent PR.

Potential Brands: Any producer of tomatoes or tomato-based products (there are dozens judging by my local market's shelves), any brand with a gardening or nature theme.  Book publishers, any online media provider with a cooking or restaurant theme.

Please click 'Like' if you erm, 'Like' this idea.  If you really like it. please consider a small donation to keep this idea going.

If you really, really like it, get in touch and let's make it happen - I have the best production people under the sun who can help "ripen" this concept to its delicious conclusion.

In Fast Food, Casual Dining, brand platform, event, experience Tags food, beverage, drinks, tomato, tomatoes, pop up, restaurant, dining, experience, events, pr stunt, pr, fun, eating, taste, family
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