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How To Get On With Creative People. An indispensable guide filled with proven strategies for agency leaders to retain creative talent and elevate work.

Industry veteran Floyd Hayes— multi-award winning Creative Director of Cunning London & NYC, ECD Golin NYC, and former Creative Consultant at top agencies like Grey, BBH, and Ogilvy—breaks down the real reasons behind creative burnout and high turnover. With practical solutions to bridge the gap between account and creative teams, this guide helps agencies retain top talent, improve collaboration, and produce groundbreaking work.