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Spit Pay is a financial technology company that helps manage cash flow by splitting those large first-of-the-month bills into two. I’m tasked with developing and writing a series of TVCs (:15s, :30s) Audio pieces and Experiential ideas to communicate the service with humor and memorability. “Big Bill” TV spot performed beyond expectations, with ~3 million YouTube views within 2 weeks, Big Bill has become a favorite character amongst the brand’s roster.

Watch it here!