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Floyd Hayes

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  • floydulu
  • HumaNFT

Welcome to The Free Agency. The World’s First Honor-Based Communications Agency.

As your Free Agent, I encourage entrepreneurs, investors, brand owners, good causes or business people to take these ideas and do what they want with them.

I'm aiming to operate this scheme on an honor system (if such a thing still exists!)

If you deem the ideas valuable, I'll leave any potential profit share to your good will and conscience.

Should someone take an idea and run with it, I'd invite them to contact me out of courtesy and also so I can post "taken" on the idea to discourage multiple usage.

Ultimately, I'd be delighted if any of the ideas came to life and made a positive difference to an individual or a business.  

This is an experiment, perhaps the beginnings of a new model agency (I like the name, “The Free Agent) or perhaps it's something that will be more trouble than it's worth.  We'll see.

If you like The Free Agency project, please share this link to friends and colleagues.

Have fun and thank you.

Floyd. AKA The Free Agent.

Contact: Ideas@FloydHayes.com

P.S. If you just like the overall project and would like to support it, feel free to give a donation, helps keep the site running.  Thanks!

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IDEA 25: jetPurple

January 20, 2026

Brief: Earn media and conversation for the new jetBlue route to Minneapolis

Idea: JetPurple

To celebrate the route to Minneapolis, JetBlue will pay homage to the city’s most famous son: Prince

For the first week we change the name of JetBlue to JetPurple:

This PR story will be a respectful and sincere ‘love letter’ to Prince and his home city:

  • Purple Limo ride for selected travelers (sweeps/social posting)

  • A newly badged plane (decals)

  • Purple lighting in areas we can control

  • Prince music on the plane for the entire trip as curated by fans

  • Free Prince tours with tickets bought for week one: perfect for Business schmoozing, families or couples

“Good evening. This is your pilot Prince speaking.”

Lyric from ‘International Lover

Result: Nada. I pitched the idea twice (rare for me) first time through a west coast agency who were pitching the client. They went for a different idea of mine (not as good IMHO). The second time was at The Big PR co. It was pitched internally by an account bod with all the energy and enthusiasm of reading out a tax return, so it never reached the client. I still like this one.

← IDEA 27: Dial-an-IdeaIDEA 24: Hats Entertainment! →

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