The Background: Years back I was having a meeting at Mother New York. Mother is an agency I’ve always had love for. We lived next door to them for years in the Cunning Stunts London days (which went tits-up, but that’s another story). Meeting is going well, I was pitching the idea of just having me at a desk firing out ideas as and when they needed them. On the way out I saw their British Phone Box in the foyer…
The Idea: I’d sit in the phone box and anyone in the agency network could call and give me a one minute brief, I’d respond with an immediate idea. No need to book a room, host a brainstorm, raise an invoice etc.
The Result: I can’t recall if I ever sent this to them. They don’t return my calls these days. I suspect I’m too old and uncool.
Works For: Any agency network that needs fast ideas without all the palaver. Bonus points if there is a Brit angle here (I’ll throw in the accent for free).
I’d still do this! Get in touch: Ideas@FloydHayes.com
